Daily on the Sanremo Festival red carpet

Because Sanremo is Sanremo. The inspiration for Eurovision, Italy’s Superbowl, the world’s longest-running music competition that has the whole country glued to their television for five days. It was an honour to contribute to their 2025 edition with an adaptation of our Hello series.

Hello Sanremo reimagined the red carpet as a unique space for collective musical expression, capturing the passion and energy of the crowd through compositions generated by their voices. Cheers, spoken messages, laughter and love notes were transformed into music and light, travelling along a set of arches to the doorstep of Teatro Ariston. Duetti, our musical furniture, also made an appearance with its own take on collaborative music-making through bodies and movement.

Produced by Eni Italia and their incredible team, with Eventitaliani at the helm of technical production, we send our warmest thanks to everyone who made this happen.